Staff

Rhonda Ashburn | Executive Director of AFSA Education Foundation

As Rhonda leads the American Financial Services Association Education Foundation (AFSAEF), she is focused on the mission of educating consumers of all ages on personal finance concepts and helping them realize the benefits of responsible money management through the free financial literacy education program MoneySKILL®. To date, more than 700 thousand students have completed the on-line curriculum comprised of 36 modules.

Rhonda is also responsible for two continuing education programs for mid-level and senior employees at AFSA member companies. The EDGE management program is conducted annually at Mercer University in Atlanta and the second leadership development opportunity is held at the University of North Carolina’s Kenan-Flagler Business School.

Rhonda Ashburn has had many years of experiences working in the nonprofit arena. Most recently she was with the National Foundation for Credit Counseling® (NFCC®), the largest and longest-serving national nonprofit financial counseling organization in the United States. Prior to joining the NFCC, Rhonda spent nearly 24 years working for a career and technical student organization, Family, Career and Community Leaders of America (FCCLA). During her tenure at FCCLA she oversaw, administered, and managed 13 major programs including Financial Fitness, which focused on helping individuals learn to make, save, and spend their money wisely.

She and her husband live in Alexandria, VA.



David Casserly | Director, MoneySKILL®

David Casserly has a number of years of experience in the financial services industry. That includes more than five years in corporate communications with the NASDAQ Stock Market, where he was a speech writer for the Chairman. Other work experience includes fundraising—working with United Way (both in Indianapolis and the national association) and other not-for-profit organizations.

Recently, he has worked with not-for-profit organizations in developing and promoting programs for financial literacy and is now the Director of MoneySKILL® for the AFSA Education Foundation. In this position, David writes a quarterly online newsletter, conducts teacher trainings to introduce teachers nationwide to MoneySKILL®, and promotes other foundation activities, including its management development courses. David has a B.A. degree from Indiana University with a double major in English and Psychology.